The story of "The Age of Conversation"

One of the first real and tangible successes of Social Media is the book, The Age of Conversation. Its a first of its kind book, in a sense that the book is a collaborative effort of more than 100 marketing professionals scattered all across the globe.
These authors have never met each other and collaborated only through the Internet.
Drew McLellan who is a world famous marketing blogger at http://www.drewsmarketingminute.com/ and Gavi Heaton who writes at http://www.servantofchaos.com/ met through their blog and brainstormed on the idea to come up with a collaborative book. Within a week, they could gather 100 contributors.
There was a noble side to this initiative too. The proceeds of the book were to go to charity.
The response to the book was overwhelming and the book attained 36th place on Amazon's bestseller business booklist.
After its huge success, the group published its sequel this year, named, The Age of Conversation 2: Why Dont They Get It?

The partial book can be read here.