The Power of About Us Page

An About Us page is your calling card. When a prospective customer visits your website, in all probability he would visit the "About Us" page first to know about your company. What he reads there can make or mar the reputation in his eyes.

Therefore one should lend extreme care while writing a company's About Us page.

A 2003 study entitled "'About Us'-Presenting Information About an Organization on Its Website", which found that 30 percent of the websites studied needed to revamp their "About Us" section so that visitors could more easily find what they were looking for.

Some effective resources to learn on About Us:

http://www.useit.com/alertbox/about-us-pages.html

http://www.clickz.com/3623058